Zhengrong Nie

Zhengrong Nie

Feb., 2025

New-quality productivity, Supply-side reform of tour guides, Correlation analysis, Regression analysis.

New-quality productivity is a productivity centered on new technologies, new business forms, and new models. The supply-side reform of tour guides mainly focuses on the scale and growth of the tour guide team. The emergence of the concept of new-quality productivity provides a new direction and idea for the career development of tour guides. By elaborating the theoretical framework and necessity of the supply-side reform of tour guides, and analyzing the data of 10,000 practicing tour guides in Guangxi, it is found that there are problems such as an excessive gender ratio gap, a scarcity of high-level tour guides, an unbalanced regional distribution, and a scarcity of foreign language tour guides among tour guides in Guangxi. From the correlation analysis and regression analysis of the corresponding indicators of tour guide supply and tourism demand, it can be understood that the tourism market demand has a huge impact on the supply of tour guide practitioners, and further verifies the imbalance between supply and demand of tour guides and the tourism market in Guangxi. Based on this, corresponding countermeasures and suggestions are proposed from the perspectives of the government, tourism management departments, colleges and universities, and tourism enterprises.

© 2025, the Authors. Published by ISCCAC

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