Research on the Integrated Development of Culture and Tourism in Ganzi Prefecture Empowered by New Media of Government Affairs_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Research on the Integrated Development of Culture and Tourism in Ganzi Prefecture Empowered by New Media of Government Affairs

Volume 10

Authors

Yuqian Li, Heng Yang

Corresponding Author

Yuqian Li

Publishing Date

Feb., 2025

Keywords

Government affairs’ new media, Cultural and tourism promotion, Integrated development.

Abstract

Against the background of the flourishing mobile Internet and new media platforms, Ganzi Cultural Tourism has gained a lot of exposure and popularity on the Internet by building a new media publicity matrix, building momentum with popular IP traffic, creating different brands, and establishing large-scale events and festivals. This article analyzes the development mode of new media for cultural and tourism government affairs in Ganzi Prefecture, explores the current status of propaganda strategies and problems in new media propaganda, and proposes certain suggestions and countermeasures to help Ganzi Prefecture's cultural and tourism propaganda further develop interactivity, increase departmental collaboration, and improve propaganda strategies.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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