Yi An, Jing An, Xin Lyu

Xin Lyu

June 01, 2025

In-game identity construction, Avatar identification, Game identification, Gamer identity.

Identity construction in online games has garnered increasing academic attention due to its critical role in shaping player behaviour and enriching gaming experiences.This paper proposes a comprehensive theoretical framework for understanding identity construction in online games, addressing a gap in fragmented and conceptually inconsistent literature. Drawing from identity theory, social identity theory, IT identity, and media character identification, the study conceptualizes a hierarchical model of in-game identity across three levels: individual (avatar and brand-based game identification), material (technical game identification), and group (community and gamer identification). For each identity type, the paper outlines distinct psychological and cognitive mechanisms that guide identification processes. This integrative framework offers a foundation for future empirical research and provides practical guidance for game design, governance, and cultural policy in digital gaming environments.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license