Jia Zhao

Jia Zhao

July 24, 2025

Digital technology, Visual communication design, Innovative methods.

With the advent of the digital age, emerging technologies based on digital media and information networks, such as big data, cloud computing, and virtual reality, are constantly innovating the production, storage, and dissemination of visual communication design. Under these technological backgrounds, visual communication design, as an important part of the art field, shows its unique inherent characteristics. This study aims to analyze how digital technology affects visual communication design and explore its development path under the innovative design principles of the new era. By combining advanced concepts and methods and applying them to current visual communication art design work, this paper attempts to achieve a deep integration of digital technology and design innovation.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license