Zhenjuan Cai

Zhenjuan Cai

July 24, 2025

Dali Bai ethnic group tie-dyeing, Intangible cultural heritage products, Cultural ecology, Innovation strategy.

This paper explores the cultural and ecological background of the design of Dali Bai tie-dye intangible cultural heritage creative products and their embodiment in historical culture, production technology, and aesthetic patterns. It analyzes the main problems in its market performance, including limited sales channels, narrow coverage of consumer groups, small market share and product homogeneity. In response to these problems, innovative strategies are proposed to integrate modern design concepts, expand application areas, enhance cultural ecological experience and promote cross-cultural cooperation. At the same time, it is emphasized that tie-dye cultural and creative products should pay attention to cultural and environmental balance and sustainable development in their development and avoid the loss of cultural connotation by protecting traditional skills and inheritors to achieve a win-win situation of cultural inheritance and economic benefits.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license