Xinyi Yang

Xinyi Yang

July 24, 2025

Yunnan ethnic minority patterns, Cultural and creative products, Cultural and creative industries, Innovative design.

This paper studies the application of Yunnan ethnic minority patterns in cultural and creative products. It analyzes the current status of their use in the cultural and creative industry context, their artistic style characteristics, and the problems and challenges in developing modern cultural and creative products. The study points out that Yunnan ethnic minority patterns are widely used in the tourism market and handicrafts and have distinct cultural connotations and artistic characteristics. However, they still need help in design innovation, brand building and market promotion. Based on this, innovative paths such as integrating modern technology, strengthening creative design, and optimizing marketing strategies are proposed to promote the high-quality development of cultural and creative products with Yunnan ethnic minority patterns. This paper aims to provide theoretical support for the inheritance and innovation of Yunnan ethnic minority culture and inject new vitality into the sustainable development of the cultural and creative industry.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license