Innovation Humanities and Social Sciences Research (IHSSR)

Publisher:ISCCAC

Innovation in the Ideological and Political Teaching Paradigm of Digital Media Art Major with Dual-line Intersection of "Cultural Tracing + Art Design" A Case Study of Rural Cultural and Creative Pr
Volume 21, Issue 9, 2025
Authors

Xingxing Wang, Musheng Yang

Corresponding Author

Xingxing Wang

Publishing Date

Novermber 20, 2025

Keywords

Ideological and political education in courses, Cultural tracing, Art design; Competition as the driven force, Rural cultural creativity.

Abstract

Against the dual background of the rural revitalization strategy and the construction of a culturally powerful country, aiming at the problems of technology-centrism, superficial cultural integration, and ideological and political labeling in the current teaching of digital media art major, this study takes rural cultural and creative practice as the carrier to construct a dual-line spiral ideological and political teaching model of "cultural tracing - art design". Supported by the theory of project-based learning and the concept of ideological and political education in courses, this model relies on the course Cultural Inheritance and Digital Innovation and designs a four-dimensional curriculum system of "theoretical teaching - field practice - creation guidance - competition verification". It innovatively adopts the "three-stage research method", the tutorial system of "professional teachers + rural inheritors + competition organizing committee", and the dual-dimensional evaluation mechanism of "competition standards + rural feedback". This model realizes the trinity educational goal of "knowledge impartment - ability cultivation - value shaping", forms a positive cycle of "promoting teaching through competitions and revitalizing villages through teaching", and provides a replicable practical paradigm for the construction of ideological and political education in similar professional courses.

Copyright

© 2025, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license