Yiwen Zhang, Qinglin Wu

Yiwen Zhang

December 09, 2025

County-level public library branches, Operating mechanism, Bibliotherapy-driven model, Innovation.

Amid the high-quality development of public cultural services, county-level library branches tend to be “badged but barely operated.” This paper examines the application of “bibliotherapy,” using case studies to distill innovative pathways in service models and resource integration. Findings show that bibliotherapy precisely serves left-behind children and empty-nest elders by addressing psychological needs, while enabling branches to transform through integrated, digital, and brand-oriented operations. The cases demonstrate broad applicability and scalability, grounding the proposed “Bibliotherapy-Driven Branch Operating Model” as a reference for innovating county public-library branch mechanisms.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license