Exploration on the Decision-making Mechanism of Niche Tourist Attractions Based on Perceived Value: Taking the New Generation of Consumer Groups as an Example_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Exploration on the Decision-making Mechanism of Niche Tourist Attractions Based on Perceived Value: Taking the New Generation of Consumer Groups as an Example

Volume 10, Issue 2(Part 2), 2025

Authors

Yanxia Liu, Xiezhi Chen, Lin Shi

Corresponding Author

Lin Shi

Publishing Date

December 09, 2025

Keywords

Perceived value, Destination visibility, Tourism decision-making, Unique requirements.

Abstract

Niche tourism is currently the most promising form of tourism in China. With the increase in per capita income and the continuous rise of personalized consumption, it has brought about the growth of the niche tourism market. Niche tourist attractions can be considered as attractions for tourists with relatively small common interests, characterized by low popularity, fewer daily visitors, relatively dispersed geographical locations, and the ability to provide personalized tourism products or services. This article attempts to explore the reasons why niche tourism is highly favored by consumers. The focus of this article is on why niche tourist attractions with low visibility can attract a large number of new generation consumers.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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