Innovation Economics and Management Research (IEMR)

Publisher:ISCCAC

Technology Empowerment and Value Repositioning: The Dilemma and Approach of College Physical Education Major Admissions in the AIGC Era
Volume 10, Issue 3, 2025
Authors

Chuanbao Peng, Yanning Xiao, Tingting Zhang

Corresponding Author

Chuanbao Peng

Publishing Date

December 30, 2025

Keywords

AI-based college admissions, PE major, AIGC, Human-centered system.

Abstract

The intelligent technology revolution is reshaping the higher education enrollment ecosystem at an unprecedented depth, releasing the dividends of innovation while also triggering new governance challenges. This article focuses on the enrollment scenarios of physical education majors in colleges and universities. By systematically examining the embedding paths of technologies such as artificial intelligence-generated content (AIGC) and the theories derived from them, it holds that the future reform of physical education major enrollment must adhere to the value coordinate of "people-oriented". Only by strengthening the interactive mechanism of human-machine collaboration, building an evaluation model that integrates data and emotion, enhancing the digital literacy of teachers and students, and firmly establishing the bottom line of educational equity can a new digital enrollment paradigm that is both efficient and warm be constructed, leading the modernization transformation of higher education enrollment work. 

Copyright

© 2025, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license