Jingyang Cong

Jingyang Cong

30 Dec. 2022

Social media, Communication operation enterprises, Marketing strategy.

From the point of view of the promotion made by the communication operation enterprises on the social media platform, as well as the labels and keywords launched, these enterprises generally recognize the need to create a social platform communication channel with enterprise characteristics, and improve their brand value by gradually enriching the promotion content and increasing the promotion channels, so as to comprehensively improve the marketing effect and create conditions for enterprises to improve their market competitiveness. Therefore, this paper analyzes the marketing problems of communication operation enterprises, and puts forward four marketing improvement strategies for communication operation enterprises from the perspective of social media: the first is to enhance the perception of social media users; the second is to optimize the communication content to improve the customer's attention; the third is to strengthen the differentiated operation of social media channels; the forth is to establish a long-term stable relationship with customers.

© 2023, the Authors. Published by ISCCAC

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