Yanlin Song

Yanlin Song

December 30, 2025

R&D investment, Enterprise performance, Financial indicators.

R&D investment has become one of the core elements for enterprises to gain core competitiveness in the fierce market competition. Through efficient R&D investment, enterprises can foster sustained innovation capabilities, accelerate the R&D pace of new products, and thereby enhance corporate operating performance. Corporate performance indicators are not only the outcomes of corporate strategy implementation but also the decision-making basis for enterprise management. Ultimately, the impact of R&D investment on corporate performance will feed back to the initial end of the industrial chain—R&D investment itself. Therefore, this paper adopts a case study method. On the basis of analyzing the overview of corporate R&D investment and its internal and external influencing factors, it examines the relationship between R&D investment and corporate performance of the case company from both financial and non-financial performance perspectives, so as to clarify their impact patterns and feedback mechanisms. The study finds that while R&D investment drives the sustainable development of enterprises, it can also promote the improvement of production capacity to a certain extent and enhance the enterprises’ differentiated competitive advantages.

© 2025, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license