Jiating Xiong, Yu Jin

Yu Jin

June 30, 2026

Over-design, Ethics, Smart cars, Design.

The phenomenon of "excesses of design" has led to the emergence of ethical and moral problems in the field of intelligent vehicles. This paper describes the basic meaning of "excesses of design" and its manifestation in the field of intelligent vehicles. The paper discusses the problems caused by the phenomenon of "excesses of design" in the field of intelligent vehicles from the ethical level of social moral norms, man and man, man and society, and man and nature, and finally puts forward a holistic and harmonious view of design through the relationship between the user-enterprise-nature, in pursuit of the optimisation of the overall interests of the user, the enterprise, and the environment, and the optimisation of the overall interests of the user, the enterprise, and the environment, as long as the elements of design are appropriate. The design of the various elements of the design can be moderated as long as it is appropriate to alleviate the problem.

© 2026, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license