Jinhong Liu, Qi Lai

Jinhong Liu

June 30, 2026

Embodied intelligence (EI), Virtual reality publishing (VRP), Service mechanism, User experience, Media narrative.

VR publishing, as a new business model of immersive knowledge services created by publishing houses relying on virtual reality technology, generally faces practical bottlenecks such as superficial embodied interaction, fragmented service chains, and the separation of body and mind while reshaping users' physical presence experience. Based on the theory of embodied intelligence, this paper defines the core connotation of VR publishing services and user experience, and proposes an evolutionary theoretical model of VR publishing services from the perspective of embodied intelligence, revealing the collaborative evolution mechanism of physical body, surrogate body, avatar, and inner body. On this basis, the paper proposes optimization paths for publishing houses' VR publishing services from four dimensions: perception coupling of the four bodies, emotional state adaptation, cognitive load regulation, and risk prevention and control system. The research can provide theoretical support and practical reference for breaking the bottleneck of VR publishing experience, improving service mechanisms, and enhancing the core competitiveness of digital publishing.

© 2026, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license