Congcong Han

Congcong Han

June 30, 2026

New media, Red cultural resources, Ideological and political education.

With the rapid development of the new media era, ideological and political education in higher education faces new opportunities and practical challenges. Drawing on red cultural resources and focusing on the distinctive regional characteristics of Jiaodong’s red culture, this paper analyzes its practical educational value, current challenges, and methodological pathways for ideological and political education in higher education within the context of new media. In light of the current state of ideological and political education and the dissemination of red culture in higher education institutions, this paper proposes strategies such as enhancing the influence of red culture through the strengthening of new media technologies, establishing practical education platforms via extracurricular activities, constructing diverse and collaborative education channels, promoting the deep integration of campus culture with the regional red culture of Jiaodong, and fostering a distinctive campus atmosphere of red culture. These strategies aim to innovate models of ideological and political education, effectively improve the effectiveness of ideological and political education, and provide insights and references for the high-quality development of ideological and political education in higher education institutions.

© 2026, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license