Yadi Du, Xiaoju Liu

Yadi Du

31 Dec. 2022

NongFu Spring water, Advertising communication, Visual design.

With the advent of the new media era, the traditional form of advertising and visual design has a new development. Based on this background, this paper studies the advertising communication and visual design of NongFu Spring water. This paper aims to analyze and study the text visual design, graphic visual design and color visual marketing strategy in the advertising communication of NongFu Spring water, and explore the role of visual design in advertising communication under the new media environment, so as to promote the image and brand communication of NongFu Spring water, and improve the visual design effect in advertising communication.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license