Yu Gao, Fan Zhang

Fan Zhang

31 Dec. 2022

Graphic symbols, Logo design, Brand design.

Brand logo design is a symbolic visual symbol of a brand, which reflects the image of the brand itself and causes emotional resonance among the audience. Graphic symbols are irreplaceable in brand logo design. In this paper, by defining the concept of graphic symbols and its constituent factors, the authors will conduct a comparative study of more successful cases at home and abroad, explore and summarize the factors that can promote the better dissemination and identification of graphic symbols in the market, and enhance the competitive advantage of brands in the current environment.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license