Kai Qin, Yong Xiao

Kai Qin

29 May 2023

Colleges and universities, Sports culture, Soft power, Ways to improve it.

At this stage, while promoting the construction of soft power in junior high school sports, China still regards sports performance and the number of gold medals as the core key data, resulting in a relatively lagging development of social mass sports. Based on this background, this study will briefly introduce the connotation and constituent elements of the soft power of sports in colleges and universities, and elaborate on the theoretical development related to sports soft power from the three dimensions of sports concept, sports culture, and movement system. To improve the soft power of sports culture in colleges and universities, practical and feasible countermeasures will be proposed for reference.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license