Innovation Economics and Management Research (IEMR)

Publisher:ISCCAC

Research on Enterprise Development Strategies Against the Background of Big Data Energizing Enterprise Development
Authors

Yufeng Huang

Corresponding Author

Yufeng Huang

Publishing Date

14 June 2023

Keywords

Big data, Enterprise development, Coping strategies.

Abstract

The concept of big data has penetrated into social production and life, and is directly related to the development of enterprise operations. With the empowerment and support of big data, enterprises can better obtain personalized market information, and the value of data information they can mine is also greater, which will profoundly affect the daily operation and management of enterprises. In the context of big data energizing enterprise development, enterprises should not only attach importance to big data applications, but also ensure data security and strengthen data information management.

Copyright

© 2023, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license