A Study on the Language Landscape and English Translation of the Shop Signboards in the Red Cultural City Luding in the National Strategic Context of “The Belt and Road Initiative”_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

A Study on the Language Landscape and English Translation of the Shop Signboards in the Red Cultural City Luding in the National Strategic Context of “The Belt and Road Initiative”

Authors

Yuanhui Hu

Corresponding Author

Yuanhui Hu

Publishing Date

27 July 2023

Keywords

Luding, Shop signboards, Language landscape, English translation.

Abstract

Language landscape is the image of a region, and standardizing language landscape is one of the effective ways to inherit local culture. Luding County, Ganzi Prefecture, Sichuan Province, integrates red culture and natural landscape, and conducts research on Luding language landscape, which is conducive to the construction of standardized language in Luding area and deepens tourists’ impression on Luding cultural landscape and natural landscape. The article takes the language of shop signboards in the main streets of Luding County as the research object, and explores the current situation of multilingual use of shop signboards and their English translation patterns, in order to continuously improve the language landscape in Luding area.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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