Yi Ding, Raquel Ramos

Yi Ding

05 December 2023

Rural e-commerce industry, Marketing strategy, Case analysis method, Suggestions.

This article mainly studies the marketing strategies of rural e-commerce industry, analyzes the current situation and existing problems of rural e-commerce industry development, and explores the marketing strategies of rural e-commerce industry. This study adopts survey questionnaire research and case analysis methods to comprehensively study and analyze relevant literature, and draws on successful experiences from other regions to propose marketing strategies suitable for the rural e-commerce industry. Finally, this article proposes suggestions for the development of rural e-commerce industry.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license