Yanxia Liu, Chunxi Lin, Lin Shi

Yanxia Liu

05 December 2023

Hotel industry, Professional cognition, Public cognition, Role theory.

After the lifting of the epidemic situation, the recovery and development of the tourism industry require talent support, but the hotel industry shows a mismatch between talent supply and demand. On the one hand, some people have misunderstandings about the hotel industry, and on the other hand, hotel practitioners have different perceptions of their profession. With the development of society and the increase of industries, the hotel industry has begun to lose its attractiveness and is facing the problem of talent shortage. From the perspective of role theory, this article takes the current status of professional cognition of hotel practitioners as the starting point, investigates the current status of professional cognition of hotel practitioners, compares and analyzes the differences between professional cognition of hotel practitioners and public cognition, and proposes targeted suggestions to reduce cognitive differences.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license