Fang Li

Fang Li

31 May, 2024

Digital empowerment, University cultural and creative products, Communication, Ecological transformation, Format innovation.

In recent years, the impact of digital technology on people's learning, life, and work has deepened, posing new requirements for the digital dissemination of university culture and endowing university cultural and creative products with new era connotations, making their digital dissemination more valuable and meaningful. Through the application of digital technology, the communication ecology of university cultural and creative products has transformed from information interaction to the Internet of Things, from virtual and real interaction to human-machine collaboration, from symbol dissemination to immersive collaboration, and from human dissemination to artificial intelligence dissemination. Relying on VR, intelligent AI and other technologies, the communication ecology of university cultural and creative products has transformed from anime games, online music, online performance, online videos, digital art, creative design and other means of expression. The use of digital technology to transform and enhance the presentation of campus culture has made mobility, visualization, interactivity, and intelligence the trends and trends in the communication of university cultural and creative products, which has promoted the innovation of the dissemination mode of cultural and creative products in universities, promoted the integrated development of "digital + cultural and creative", enhanced the digital communication of campus culture, and made campus culture "live".

© 2024, the Authors. Published by ISCCAC

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