Mingyan Ge

Mingyan Ge

31 May, 2024

Search engines, College students, Questionnaire survey.

This study conducts empirical research based on the current problems in the use of search engines in China. Based on the understanding of the cognitive, attitudinal, and behavioral patterns of college students towards search engines, the author conducts a survey on the current situation and potential needs of search engine use among college students with different characteristics. Based on the evaluation of search engine usage experience by college students, the author systematically summarizes the shortcomings in the current development process of search engines, understands the latest expectations of college students about search engines, and explores more suitable development models for search engines. Based on the different characteristics of college students, this study explores their personalized needs for search engines, and proposes targeted and reasonable modification suggestions based on the actual application of search engines. With the goal of achieving optimal user experience, the study aims to further offer advice on optimizing search engines, improving user experience and satisfaction, and meeting the personalized and diversified needs of users.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license