Haoyu Li, Yong Zeng, Zhenxue Liu, Hang Ran

Yong Zeng

November 05,  2024

New energy vehicle, Artistic design, Automotive front facade design, Automotive styling design.

This paper aims to explore the trends in the design of the front facade of new energy vehicles, with a particular focus on the differences and innovations compared to traditional fuel-powered cars. The article begins by reviewing the design characteristics and functions of the front facade of traditional fuel-powered vehicles from their development history and technological reasons, and analyzes the design from an artistic perspective. Following this, it analyzes the front facade of new energy vehicles from the perspectives of lighting systems, air intake grilles, horizontal element decoration, and functional components, exploring the changes in automotive front facade design under different energy types. It combines technology and aesthetics to analyze and summarize the changes in design. Finally, it emphasizes the important role of the front facade design in automotive styling and provides recommendations for changes in the design trends.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license