Xin Xu, Shilin Zhao

Xin Xu

30 December, 2024

Mao Zedong, Red songs, LDA thematic model, Emotional expression.

Music social media have played a good role in interpersonal emotional infection. Its users have carried out content interaction and emotional expression around red songs about Mao Zedong and formed a regular audience. This study has conducted text mining on listeners’ comments of red songs about Mao Zedong in music social media. This study has used LDA topic model to explore the distribution of topics and characteristics of emotional expression of 9810 comments related to red songs about Mao Zedong from 2013 to 2023.The results of this study have shown that audience expressions present 14 topics. The three topics of "political unity", "people's thoughts" and "battles of the Red Army" are the most prominent. This study has explored the internal reasons for missing Mao Zedong, mainly in memory of sacrifice, recalling youth and spiritual sustenance.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license