Yimeng Mao, Jingyi Li, Mingxin Sun, Xia Sun

Xia Sun

30 December, 2024

Urban image, International students, Wuhan, Cross-cultural communication.

With the deepening development of globalization, the shaping and dissemination of urban image has become an important manifestation of urban soft power. This article explores the current situation and problems of Wuhan's image as a foreign city from the perspective of international students studying in China, and proposes improvement strategies. Research has found that international students have a positive impression of Wuhan's educational resources, environment, and cuisine, but have insufficient understanding of intangible cultural heritage, differences in the popularity of urban attractions, and major urban events. The main problems are reflected in the insufficient promotion of intangible cultural heritage, significant differences in the popularity of urban attractions, one-sided understanding of major urban events, the dominance of traditional propaganda channels, and insufficient utilization of emerging media. To enhance the international influence of Wuhan's urban image, it is recommended to strengthen the promotion of intangible cultural heritage, balance the popularity of urban attractions, enrich international communication channels for major urban events, and fully utilize new media platforms for urban image promotion. Through these strategies, Wuhan can better shape and promote its image on the international stage, enhancing the city's international visibility and reputation.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license