Wanting Li, Huifang Yu

Huifang Yu

30 December, 2024

TCM health preservation, Cross-cultural communication, International dissemination.

The culture of Traditional Chinese Medicine (TCM) health preservation has a long history and profound connotations. It is not only a shining pearl in the treasure trove of traditional Chinese medicine but also a concentrated expression of the wisdom and civilization of the Chinese nation accumulated over thousands of years. With the advent of a new era, people's pursuit of a high-quality healthy life is on the rise. TCM health preservation culture, with its unique charm and value, has gradually become an important way to promote physical and mental health and enhance the quality of life, garnering attention and admiration from all sectors of society. However, on the path of TCM health preservation culture going global, cultural differences, language barriers, differing ways of thinking, and limited international communication channels have all become obstacles and challenges to its dissemination abroad. These barriers not only restrict the widespread recognition and acceptance of TCM health preservation culture globally but also hinder the enhancement of its international influence. Therefore, this paper aims to deeply analyze the status of the dissemination of TCM health preservation culture, explore the communication barriers it faces in the context of globalization from a cross-cultural perspective, and uncover the specific issues existing in the current dissemination process. Furthermore, targeted strategies will be proposed to address these issues. These strategies will be dedicated to breaking down communication barriers, broadening dissemination channels, enhancing the international reputation and influence of TCM health preservation culture, and injecting new vitality and momentum into its international dissemination and development, allowing this treasure of the Chinese nation to shine even more brilliantly on the world stage.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license