Innovation Humanities and Social Sciences Research (IHSSR)


Application and Influence Analysis of Chinese Traditional Cultural Elements in Advertising Art Design

Yan Zhou

Corresponding Author

Yan Zhou

Publishing Date

31 Dec. 2022


Chinese traditional culture, Cultural elements, Advertising design, Application, Influence.


To explore the application value and influence of traditional cultural elements in modern advertising design, it is necessary to take the increasingly frequent international economic and cultural exchanges as the background, and then combine the inheritance of traditional cultural spirit, and deeply consider the practical significance and value utility of strengthening local design. This article first gives an overview of Chinese traditional culture, then points out the value and significance of strengthening the application of traditional Chinese cultural elements in advertising art design, and then explains the corresponding application and influence, hoping to help designers improve the level of advertising design.


© 2023, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license