Pengrui Feng, Pingjun Nie

Pingjun Nie

May 05, 2026

Tourism linguistic landscape, Spatial discourse, Spatial governance, Cultural identity.

This study selects the Mogao Caves and Mingsha Mountain Crescent Spring as representative cases to investigate the tourism linguistic landscape. By analyzing its structural features through the lens of spatial discourse analysis, this research explores the inherent interactive mechanisms among representational, interactional, and organizational meanings. The findings show that in terms of representational meaning, the linguistic configurations mirror the convergence of internationalization and historical legacy, constructing a spatial narrative centered on the "Sense of Community for the Chinese Nation." Regarding interactional meaning, managers reshape the dynamic balance of power between hosts and guests by regulating the spatial positioning of signage. From the perspective of organizational meaning, the material composition and color schemes of the signage effectively establish a coherent visual order and a logic for spatial diversion. The synergy among these three dimensions serves as a critical instrument for facilitating spatial governance and fostering cultural identity.

© 2026, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license