Study on the Commercial Operation and Advertising Design of the Modern Hankow Anderson Meyer & Co. Ltd._INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Study on the Commercial Operation and Advertising Design of the Modern Hankow Anderson Meyer & Co. Ltd.

Authors

Meng Yao

Corresponding Author

Meng Yao

Publishing Date

31 Dec. 2022

Keywords

Anderson Meyer & Co. Ltd., Advertising, Design.

Abstract

Anderson Meyer & Co. Ltd. was founded in Shanghai in 1906 by Vilhelm Meyer, a Danish businessman, and others. This foreign firm introduced a large number of European and American industrial machinery and became an important import firm and industrial contractor firm in modern China through systematic equipment selection, installation and operation of engineering management, and played an important role in the development of modern Chinese industry. By exploring the history of advertising of Anderson Meyer & Co. Ltd., this paper sorts out the content of advertisements and summarizes and analyzes their design techniques, themes, characteristics and styles to provide reference for the study of modern Chinese advertising.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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