Sunbowen Zhang, Shuhong Xie, Youcheng Chen

Youcheng Chen

31 Oct. 2022

Tourism industry, SWOT, Fuzhou City, Consumer services.

In the consumer service industry, tourism industry is one of the most representative industries. Based on SWOT analysis, this paper studies the internal and external problems encountered in the development of tourism industry in Fuzhou, Fujian Province, and puts forward some suggestions such as new media operation, improving infrastructure, strengthening cultural and creative product creation and relevant policy support to promote the development of tourism industry. This paper hopes to improve the guidance for the development of tourism industry in Fujian Province by analyzing the most representative political and cultural centers in Fujian Province.

© 2022, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license