Innovation Economics and Management Research (IEMR)
The 2nd International Symposium on Innovative Management and Economics (ISIME 2022)

Publisher:ISCCAC

Proceedings Article
Study on the Impact of Rural Transportation on the Development of Rural Areas in the Context of Rural Revitalization Taking Xuyong County as an Example
Rural transportation is an important link to realize rural revitalization. With the in-depth development of rural revitalization strategy, the requirements for rural transportation capacity are increasing day by day. It is necessary to consider the impact of rural transportation on the development of rural areas. This study selects the relevant data of Xuyon...
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Proceedings Article
Research on Digital Economy's High Quality Development Restrictive Factors and Realization Route
Digital economy, a new economy form with information technology innovation, based on internal power information network as main carrier, is booming in global scope. Now digital economy's total amount continues growing to become an important economy style, but its development quality needs to be optimized; such as its overall scale is expanding, but there...
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Proceedings Article
A Study on the Dynamic Growth of Wood Forest Products Exports Between China and Countries Along the Belt and Road
Based on the analysis of the current situation of wood forest products trade between China and countries along the Belt and Road from 2000 to 2018, this study uses the CMS (constant market share) model to analyze the reasons for the dynamic growth of wood forest products exports between China and countries along the Belt and Road. The results show that in te...
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Proceedings Article
Macro Leverage Ratio and Systemic Financial Risk
In carrying out economic work, China attaches great importance to the prevention and resolution of major financial risks. In recent years, due to the rapid rise in China's macro-leverage ratio, among which the residents' leverage ratio has risen the most rapidly, and there may be some financial risks, therefore, from the perspective of residents, non...
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Proceedings Article
The Rise and Fall of Maca Planting in Yunnan and the Difficulty in Peasants' Learning of Economic Knowledge
On the way to get rich for peasants who mainly focus on farming, the phenomenon of "hurting peasants with low price" is the obstacle. One of the countermeasures to overcome the phenomenon of "hurting peasants with low price" is to improve peasants' reserve of economic knowledge. Based on the practical characteristics of peasants' learning of economic...
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Proceedings Article
Digital Economy Empowers Rural Revitalization — An Empirical Study Based on the PVAR Model
With the development of digital economy and rural revitalization, the current research on the relationship between the two has become more and more in-depth. Whether the digital economy can promote comprehensive rural revitalization and whether it can effectively empower rural revitalization is the main content of this paper. Based on the theory of digital e...
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Proceedings Article
Research on the Protection of Intellectual Property of Art Porcelain From the Perspective of Internet Big Data Technology
Art porcelain has high artistic value, economic value and academic value, but often suffers from intellectual property infringement. And intellectual property protection of art porcelain often falls into difficulties due to long cycle, low efficiency and high cost. At present, human beings are in an era of new technology and new business mode of Internet big...
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Proceedings Article
Suggestions on the Development of Tourism Industry in Fuzhou
In the consumer service industry, tourism industry is one of the most representative industries. Based on SWOT analysis, this paper studies the internal and external problems encountered in the development of tourism industry in Fuzhou, Fujian Province, and puts forward some suggestions such as new media operation, improving infrastructure, strengthening cul...
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Proceedings Article
Research on the Ecotourism Development and the Introduction of Insurance Mechanisms in the Greater Bay Area From the Perspective of Ecological Civilization
The Guangdong-Hong Kong-Macao Greater Bay Area has a large number of high-quality ecotourism resources. From the perspective of ecological civilization, it is necessary to study the development of the eco-tourism path in the Greater Bay Area. At the same time, the ecotourism insurance mechanism should be introduced reasonably. Through the establishment and i...
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Proceedings Article
Research on High Quality Development Strategy of Tourism Characteristic Towns in Shandong Province
China is now vigorously promoting the construction of characteristic towns to promote the process of new urbanization and drive the development of the overall economy. In response to the call of the state, local governments have invested in the upsurge of building characteristic towns. Since 2016, Shandong Province has started the construction of characteris...
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Proceedings Article
Research on Marketing and Management of Luxury Goods in China Based on 4R Theory
In the past 10 years, with the rapid economic development and people's continuous pursuit of a better life, China's luxury goods market has developed rapidly, and China has become the world's largest consumer of luxury goods. In the face of the coronavirus pandemic, most of Chinese chooses to shop in China. The consumption demand of domestic luxu...
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Proceedings Article
Research on "Digital Labor's" Practical Attribute
With global digital economy and science technology's rapid development, "digital labor" has become a new labor style which will increase new vitality for global economy's development. But "digital labor" still has human beings' essential attribute, at the same time it has new characteristics promoted by social and technological conditions which s...
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Proceedings Article
Analysis of Shanghai Disney Theme Park's Marketing Strategies for Female Groups in China
Ranking fourth on Fortune's 2020 list of the world's most admired companies, the Walt Disney Company has enduring management approaches and marketing strategies. Among all kinds of marketing strategies applied by Disney, this paper puts the focus on the female groups which are the primary consumers of Disney theme parks in China. By reviewing publish...
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Proceedings Article
The Impact of Sino-US Trade War on Chinese Stock Market Based on Even-study Analysis
Based on event analysis, this paper studies the impacts of the trade war between China and the United States on the six major sectors of stock market in China and analyzes the overall influences of different key events on China's stock market by combining events and stock index changes from a diversified perspective. And TSAR model is used to investigate...
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Proceedings Article
GM Food Labeling and Rethinking of Geographical Indications (GIs)
GM foods and traditional foods are different types of foods, their characters are different. Countries around the world adopted different labeling systems for GM foods according to national conditions and interests. Thus, defects in applying geographical indications (GIs) to GM foods have shown gradually with expansion of GM foods and their different labelin...
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Proceedings Article
Discussion on Grid Management of College Students From the Perspective of Digital Governance
From the perspective of digital governance, it is an irresistible trend to introduce grid management in the student management system of colleges and universities to promote the digitization and accuracy of student management. Student grid management relies on digital governance to build a timely and two-way management communication channel by clearly dividi...
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Proceedings Article
Impact of Changes in the Urban-Rural Income Gap on the Level of New Urbanisation
From 2006 to 2020, China's urbanisation rate remains in the range of 0.4 to 0.6, but the reduction of the urban-rural disparity of income is not obvious. The analysis of the relevant panel data model and the fixed effects model shows that in terms of consumption, the impact of urban-rural income inequality is negative correlated with the new level of urb...
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Proceedings Article
Literature Review and Future Directions of Unethical Pro-organizational Behavior Research in China
With the rapid development of economy, employees' unethical pro-organizational behaviors (UPB) emerge one after another, they violate social values, moral customs, codes of conduct and laws for the interests of the company. The concept of UPB has been widely concerned in the field of organizational behavior since it was proposed. However, there are still...
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Proceedings Article
Practice and Exploration of Agricultural Science Popularization in Central Hunan Against the Background of Rural Revitalization
Through agricultural science popularization, the public can deeply contact agriculture and know its connotation. At the same time, a grand high-quality innovation army will be established, the rapid transformation of scientific and technological achievements will be realized, and more talents who love agriculture will be attracted to help the implementation ...
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Proceedings Article
Study on Factors and Strategies of Effective Classroom Management
Classroom management refers to various practices employed by teachers to make sure that the behavior of the students does not disrupt or interfere with lesson plans, with the intention to maintain an environment that is conducive to instruction and learning, which is important in all classroom settings, even including settings that are largely populated by a...
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Proceedings Article
Study on Compulsory License System for Drug Patents in China
In the wake of the COVID-19 epidemic, in order to solve the public health problems faced by the countries, it is urgent to improve China's compulsory license system for drug patents. By exploring the development of China's compulsory license system for drug patents and the practical experience of other countries, this paper analyzes the problems exis...
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Proceedings Article
Research on Sustainable Development of Folklore Cultural Tourism in Qiandongnan Miao and Dong Autonomous Prefecture
Qiandongnan Miao and Dong Autonomous Prefecture is rich in folklore resources of cultural tourism, and it is a very apparent preponderance of developing folk cultural tourism. At the same time, some difficulties are restricting the sustainable development of folklore cultural tourism, for instance, the incomplete exploration of the elements of the attractive...
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Proceedings Article
Legal Regulation and Enlightenment of Face Recognition in the Context of Public Health Emergencies in Countries and Regions Other Than China
Face recognition technology has been widely used in many scenarios of social life, especially in the current public health emergencies, its enabling utility is more prominent. However, the risks it contains are evident. Countries around the world have accelerated the progress of legislation on the application of face recognition technology, and the legalizat...
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Proceedings Article
Research on the International Competitiveness of China's Paper Industry From the Perspective of Global Value Chain
The research on the international competitiveness of paper industry based on the perspective of global value chain is of great significance to the development of China's paper industry. Based on the perspective of global value chain, this paper analyzes the position quo of production, consumption and trade of paper industry in China and the world. This p...
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Proceedings Article
Research on the Construction of Full-time Professional Degree Graduate Training Quality System
Combined with the current situation of postgraduate professional degree training, the factors affecting the quality of full-time professional degree postgraduate training was systematically clarified. Through innovating the full-time professional degree postgraduate training and teaching system, and optimizing the government led "politics, industry and scien...
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Proceedings Article
Research on Chinese Rural Tourism Contributing to Rural Development
With the vigorous development of rural tourism, the development of rural areas has a new impetus under the blessing of the tourism industry. With the continuous research on rural tourism and rural development, the research on tourism promoting rural development has also deepened. The current research status, deficiencies and future research trends are analyz...
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Proceedings Article
The Effect of Psychological Stress on the Job Performance of Logistics Employees: Moderating Effect of Conscientious Personality
The high-quality service of logistics industry is the core goal of modern logistics system management, and the stable number of employees and the improvement of work quality are the important foundation to achieve this goal. According to Conservation of Resource Theory, psychological resources are the important resources of individuals, the driving force of ...
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Proceedings Article
Research on the Influence of Dual Innovation Capability on Enterprise Performance
In the era of knowledge economy, manufacturing enterprises are an important position for innovation activities and affect the operation of the national economy. Therefore, it is of great practical significance to give full play to the positive role of dual innovation ability of manufacturing enterprises. Based on dual theory, this paper selected the Shanghai...
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Proceedings Article
Research on the Impact of Technological Diversification on Manufacturing Enterprise Performance
This paper reviewed the literature on technological diversification and enterprise performance, and analyzed the effect of two types of technological diversification on enterprise performance, and put forward the relevant hypotheses on the basis of theoretical analysis. Based on the data collected from CSMAR database and the State Intellectual Property Offic...
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Proceedings Article
Research on TV Program Copyright Infringement and Regulation in the New Era
In the new era, China's TV culture industry is booming, the digital circulation of TV programs is becoming more and more frequent, and the way of copyright transaction is flexible. However, due to the lag of relevant domestic laws and industrial regulations, the frequent occurrence of TV program copyright infringement disputes has seriously reduced the i...
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