Dan Liu, Feifei Guo, Hao Yang, Lanxin Zhang

Dan Liu

31 Oct. 2022

Employer satisfaction, Influencing factors, Structural equation model, Logistics management major.

Accurately grasping the degree of satisfaction and expectation of employers for logistics management graduates, finding out the influencing factors, and looking for the improvement countermeasures will help to guide the training of logistics management undergraduates in colleges scientifically and enhance their employment competitiveness. This study finds out 25 factors influencing employers' satisfaction degree of logistics management graduates through the combination of literature research and field research, and divides them into five dimensions: school image, employer expectation, employer perceived quality, employer perceived value and employer satisfaction. The results show that, school image, employer expectation, employer perceived quality and employer perceived value have direct or indirect positive effects on employer satisfaction. Among them, employer perceived quality has the highest overall impact on employer satisfaction, while employer perceived value has the greatest direct impact on employer satisfaction.

© 2022, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license