Research on the Positioning Strategy of Rural Symbols From the Perspective of Cultural Tourism: Taking Xitang as an Example_INTERNATIONAL SCIENCE AND CULTURE CENTER FOR ACADEMIC CONTACTS (ISCCAC)

Publisher:ISCCAC

Research on the Positioning Strategy of Rural Symbols From the Perspective of Cultural Tourism: Taking Xitang as an Example

Authors

Lili Wang, Zhihan Jiang, Feiyun Lai

Corresponding Author

Lili Wang

Publishing Date

31 Oct. 2022

Keywords

Rural symbol, Rural cultural tourism, Xitang.

Abstract

Under the premise of rapid development of rural areas, monotony has been found the most serious problem in rural development. And cultural tourism, in some way, might be the one who can break the spell. This article discusses the references and types of current rural symbols, explores what the rural symbols are from a new perspective of cultural tourism, and analyzes the current public's feedback on existing rural symbols and new rural symbols through semantic analysis and Kano models. The goal of this article is to discover what the deep demand for a possible new rural symbol is and the importance of cultural tourism symbols in different types of villages through the use of the Internet.

Copyright

Open Access

This is an open access article distributed under the CC BY-NC license

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