Innovation Economics and Management Research (IEMR)

Publisher:ISCCAC

Psychological Analysis and Countermeasures of Public Opinion in Colleges and Universities Against the Background of COVID-19 Epidemic
Authors

Lanlan Meng

Corresponding Author

Lanlan Meng

Publishing Date

31 Oct. 2022

Keywords

Epidemic situation, Public opinion in colleges and universities, Psychological analysis, Countermeasures. 


Abstract

Due to the severe and complex epidemic situation this year, colleges and universities have been in closed-off or relatively enclosed management. College students are active and like to discover the world, and the relatively enclosed management makes them very depressed. Then, students use different ways to vent their negative emotions. Finally, it has become one of the ways for students to vent their emotions by publishing what they have seen and heard on the Internet, especially the events that cause students' dissatisfaction. Some information becomes public opinions after exaggeration, which is not only detrimental to the management of colleges and universities, but also damages the reputation of colleges and universities. In order to reduce public opinion in colleges and universities, this study analyzes the psychology of the subjects and objects of public opinion, explores the occurrence and development of public opinion, and tries to put forward countermeasures from the perspective of psychology.

Copyright

© 2022, the Authors. Published by ISCCAC

Open Access

This is an open access article distributed under the CC BY-NC license