Yuting Xiao

Yuting Xiao

November 15, 2024

Consumerism culture, Young people's consumption, Consumer behavior.

Consumerism emphasizes that while people satisfy their basic needs, they still pursue material goods, pay attention to brand values, fashion elements, etc., indicating that these can match their spiritual pursuits. Young people have been living and studying in campus environments for a long time, with limited social experience and immature values. They pay attention to fashion trends in their daily consumption process and generally develop advanced consumption ideas. They do not have independent economic capabilities. This means that young people often fall into the dilemma of consumerism thinking, develop incorrect consumption views, and have deviated value orientations. This article is dedicated to the current situation of young people's consumption views under the trend of consumerism, in order to guide their consumption views with Marxism.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license