Innovation Economics and Management Research (IEMR)
The 5th International Conference on Management, Economy and Law (ICMEL 2024)

Publisher:ISCCAC

Proceedings Article
Characteristics of Digital Marketing and Transformation Strategies of Enterprise Marketing
With the development of the times and the popularization of digital technology, digital marketing has gained attention and gradually developed into the main support for enterprise production and operation. Digital marketing, relying on digital technology and fully leveraging the advantages of online channels, is an emerging marketing approach in this new era...
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Proceedings Article
The Impact of Smart Home Technology on the Lives of Older Adults
The problem of global aging is becoming increasingly serious, and the issue of the elderly has become a focus of social concern. At present, the facilities and conditions of nursing homes, apartments for the elderly and community care for the elderly are not yet perfect, and it is difficult to meet the needs of the elderly in their twilight years. In order t...
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Proceedings Article
The Relationship Between Poverty and the Wealthy
The wealth accumulated by affluent individuals transforms into elevated and extensive consumption, ultimately driving market demand expansion and effectively propelling global GDP growth, thereby providing more employment opportunities. This work aims to quantitatively analyse and summarise the contributions made by wealthy individuals to socio-economic deve...
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Proceedings Article
The Strategy of Modern Social Governance and the Prospect of Ideological Reform in the Era of Artificial Intelligence
Compared with the traditional industrial era, the era of digital intelligence is undergoing great changes from material production to the national ideology. This paper will explore the future development path of the modern social governance strategy from three aspects: the artificial intelligence empowerment of new industrial development and transformation, ...
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Proceedings Article
Visualized Analysis of Ecological Governance Research Overseas
Based on 795 SSCI and SCI literature on ecological governance and environmental governance in the WOS core database from 1998 to 2020, this study uses Citespace software to conduct scientific econometric analysis and visualization research on the research status, cooperation network, research hotspots, and research frontiers in this field. Research has found...
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Proceedings Article
Research on Reader Service Strategies of University Library in Micro-reading Era
In the era of micro-reading, with the change of reading needs and habits of university readers, the reading of paper literature has been impacted, which lead to higher requirements and challenges for the reader service of university libraries. The article introduces the transformation of the service functions of university libraries in the era of micro-readi...
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Proceedings Article
The Way to Business Success of Fan Li, the Sage of Commerce
Fan Li is a legendary figure who is “loyal to the country, wise to protect himself, and rich in business”. He was smart and wise, and hid his tactics; he started his business with nothing, reaped a fortune, but scattered his gold with the people; he acted according to the time, did not engage in blindly, and grasped the business opportunities with the sale...
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Proceedings Article
Research on the Path of Strengthening the Cultivation of Public Welfare and Charity Spirit Among Young College Students in Universities from the Perspective of Identification
Strengthening the cultivation and education of public welfare and charity spirit among young college students, and leveraging the educational function of public welfare and charity spirit, is an extension and innovation of ideological and political education for college students. This article focuses on the fundamental task of universities in implementing th...
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Proceedings Article
Promotion and Management of Sports Intangible Cultural Heritage: Conceptual Design of Virtual Settlements for the Transmission of Sports Intangible Cultural Heritage in Universities
As a comprehensive form of ethnic culture, sports intangible cultural heritage (ICH) maintains a close and interdependent relationship with other cultural systems in its surrounding environment, constantly interacting with them. It functions as an open cultural system that freely exchanges material and information with the outside world. Settlements serve as...
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Proceedings Article
Exploring User-Generated Content and Copyright in the Digital Age
User-generated content (UGC) has become pervasive due to advancements in computer technologies and the proliferation of social media platforms. Each user can actively participate by logging into their social media accounts. UGC can manifest in various forms, such as texts, paintings, images, videos, game modes, and live streams. In the digital era, individua...
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Proceedings Article
The Copyright Conundrum: Insights into AIGC and UGC Perspectives
Artificial Intelligence-Generated Content (AIGC) is increasingly pivotal in the integration of artificial intelligence across diverse sectors, such as writing and design. This research endeavors to investigate the legal, copyright, and user-generated content aspects of AIGC. It aims to undertake a comprehensive analysis of pertinent issues from both economic...
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Proceedings Article
Legal Cilemma and Countermeasures of Frozen Embryo Transfer Technology for Widowed Women in China
While assisted reproductive technology has brought about new ways of reproduction, it has also brought about new legal issues. The clinical cases of widowed women in China using frozen embryo transfer technology for post-mortem reproduction are gradually increasing, and the debate on whether to open up donor assisted post-mortem embryo reproduction has also ...
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Proceedings Article
The Legal Regulation of Cross-Border E-commerce: Challenges and Opportunities in the Globalization Era
With the continuous advancement of globalization, cross-border e-commerce has become an integral part of international trade and commercial activities. However, the rapid development of cross-border e-commerce has also brought about numerous legal challenges, including issues such as territorial jurisdiction, data privacy protection, and intellectual propert...
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Proceedings Article
Globalization and Local Dilemmas: Field Survey and Research on Second-hand Clothing in Margalla Bazaar, Islamabad
In the past forty years, the continuous deepening of capital globalization has enabled second-hand clothing to break through the limitations of time and space and become an important component of global trade. Due to the shortage of daily necessities in developing countries and the surplus of materials in developed countries, coupled with the historical colo...
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Proceedings Article
The Influence of Consumerism Culture on Young People's Consumption Behavior
Consumerism emphasizes that while people satisfy their basic needs, they still pursue material goods, pay attention to brand values, fashion elements, etc., indicating that these can match their spiritual pursuits. Young people have been living and studying in campus environments for a long time, with limited social experience and immature values. They pay a...
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Proceedings Article
Visualized Analysis of Foreign Research on Development of Science and Technology, Economics, and Ecology
Based on the research literature related to the development of science and technology, economy, and ecology in the WOS core library from 2005 to 2020, Citespace software was used to systematically analyze the characteristics of the literature and deeply explore the research hotspots in this field, conducting scientific econometric analysis and visualization ...
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Proceedings Article
Research on the Impact of Digital Inclusive Finance on Farmers' Income Increase and Spatial Spillover Effect Based on Panel Data Analysis of 29 Provinces and Cities in China
The year 2024 is the 75th anniversary of the founding of New China, and also a key year to achieve the goals and tasks of the“14th Five-Year Plan”, and an important year for rural revitalization, high-level recovery and high-quality development of the cultural and tourism industry. At this stage, the problem of unbalanced and insufficient development in ru...
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Proceedings Article
Theoretical, Historical, and Practical Logics of Creating Ideological and Political Golden Courses
To create ideological and political golden courses, there is a must to adhere to the theoretical logic of integrating politics, learning rationality, and value, draw on the historical logic of the experience and lessons learned from ideological and political courses in ideological work, and implement the practical logic of online and offline, theory and prac...
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