Qilin Zhang

Qilin Zhang

November 15, 2024

Sage of Commerce, Fan Li, Business operation, Successful way.

Fan Li is a legendary figure who is “loyal to the country, wise to protect himself, and rich in business”. He was smart and wise, and hid his tactics; he started his business with nothing, reaped a fortune, but scattered his gold with the people; he acted according to the time, did not engage in blindly, and grasped the business opportunities with the sales theory of “when the price goes up, sell the goods as fast as you can dump the dung; when the price goes down, collect the goods as fast as you can get the jewels!”, which led to great success; he advocated the idea of small profits and high sales, and did not ask for profiteering, but sought for the consumers; he was China’s earliest merchants, and celebrated Tao Zhugong for thousands of years. Some of his successful experiences in business operation still have certain theoretical reference value and practical guidance significance, which are worth to be summarized systematically and studied seriously.

© 2024, the Authors. Published by ISCCAC

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