Jialin Jin, Li Tan

Jialin Jin

29 May 2023

New media, Sichuan-Chongqing folk culture, Traditional culture, Dissemination strategies.

"Sichuan-Chongqing", commonly known as Bashu, is a combination of Sichuan and Chongqing. The Sichuan-Chongqing folk culture shares the same root and source. The twin city economic circle in the Sichuan and Chongqing region is a place where Ba culture and Shu culture coexist and integrate, possessing unique spiritual symbols and cultural resources. Currently, due to the limitations of the dissemination and inheritance of folk culture, most of them still remain in a flat dissemination mode, and its rich cultural connotations and historical and cultural values are difficult to explore and spread. From the perspective of new media, the research on the communication strategy of Sichuan-Chongqing folk culture will contribute to the construction of Sichuan Chongqing cultural ecology circle, promote the ecological communication of Sichuan Chongqing folk culture, and have a strong practical significance for the implementation of the "the Belt and Road" initiative and construction and development.

© 2023, the Authors. Published by ISCCAC

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