Jiahong Wang, Yunzi Chen, Jiamin Fu, Zixin Qin, Dingling Wang

Dingling Wang

29 May 2023

Chaozhou opera culture, New media, Youth group, Innovation.

With the development of society, new media is playing an increasingly important role in the intangible cultural heritage represented by traditional dramas. In the past, people's understanding of Chaozhou opera was limited to regional single opera performances. This has led to a series of issues such as the declining appeal of Chaozhou opera to contemporary young people and the gradual decline of the drama market. Based on this, this article adopts the survey method for research. To address the above issues, a questionnaire survey and data collection method were used to propose solutions that can promote the dissemination of Chaozhou opera by combining Chaozhou opera with modern emerging media, innovating in form, combining Chaozhou opera culture with the tourism industry in the Chaoshan region, developing various types of digital Chaozhou opera film and multimedia products, and deepening the construction of Chaozhou opera brand official websites. It is hoped to promote the dissemination of Chaozhou opera among young people and promote the better development of traditional drama.

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license