Ningyan Yi

Ningyan Yi

29 May 2023

"the Belt and Road", Chinese traditional opera, "Huayin Laoqiang", Music communication.

Under the strategic framework of the "the Belt and Road", Chinese traditional music is actively spreading to the foreign countries. Chinese traditional opera has distinctive national and local characteristics, and plays a positive role in the cross-cultural dissemination of art and culture. "Huayin Laoqiang" is a traditional folk opera in Guanzhong area of Shaanxi Province. "Laoqiang" has successfully spread across the country with the help of some marketing strategies and artistic performance innovation, enjoying high popularity. This paper analyzes the artistic characteristics and domestic communication strategies of "Huayin Laoqiang", explores the path of overseas communication, and provides reference for the communication strategies of Chinese traditional operas in the context of the "the Belt and Road".

© 2023, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license