Junze Ma

Junze Ma

November 15, 2024

Digital marketing, Marketing, Marketing transformation.

With the development of the times and the popularization of digital technology, digital marketing has gained attention and gradually developed into the main support for enterprise production and operation. Digital marketing, relying on digital technology and fully leveraging the advantages of online channels, is an emerging marketing approach in this new era. Compared with conventional marketing models, digital marketing has stronger market positioning capabilities and can provide more matching products for user groups. This article will explore the characteristics and advantages of digital marketing, research on digital marketing strategies, and the application of technology in digital marketing.

© 2024, the Authors. Published by ISCCAC

This is an open access article distributed under the CC BY-NC license