Innovation Economics and Management Research (IEMR)
The 2nd International Symposium on Innovative Management and Economics (ISIME 2022)

Publisher:ISCCAC

Proceedings Article
Influence Factors of Employers' Satisfaction of Logistics Management Graduates
Accurately grasping the degree of satisfaction and expectation of employers for logistics management graduates, finding out the influencing factors, and looking for the improvement countermeasures will help to guide the training of logistics management undergraduates in colleges scientifically and enhance their employment competitiveness. This study finds ou...
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Proceedings Article
Analysis on the Legalization of Business Environment
Optimizing the business environment is a major strategic deployment made by Central Committee of the Communist Party of China and the State Council. Xi Jinping's thought on the rule of law has drawn a grand blueprint for comprehensively governing the country by law in the new era and provided a scientific theoretical basis for a law-based business enviro...
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Proceedings Article
Anxi Tieguanyin's Experiential Marketing Strategy Research
Objective/Meaning: This paper aims to explore the development strategy of experiential marketing of Anxi Tieguanyin and provide suggestions for the innovative marketing mode of Anxi Tieguanyin. Methods/procedures: It takes Anxi Tieguanyin as the research object and uses the literature research method and analysis and induction method to analyze the general s...
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Proceedings Article
Research on the Challenges and Path of China's Energy Transformation Under the Goal of "Carbon Neutrality" Based on the Law of International Energy Transformation
In order to achieve the second centenary goal and promote the building of a community with a shared future for mankind, China has proposed the goal of "carbon peak by 2030 and carbon neutrality by 2060" to address climate change and ecological and environmental deterioration and achieve high-quality development. In this process, the energy transformation is ...
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Proceedings Article
Personal Information Data Security Prevention and Control From the Perspective of Corporate Criminal Compliance
In the digital age, data is undoubtedly the core asset of an enterprise. The rational use and processing of personal information data can allow enterprises to enjoy the convenience and intelligence brought by digital progress. However, with the pains of the data era, the simple infringement of personal information has gradually evolved into harming personal ...
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Proceedings Article
Current Situation, Problems and Countermeasures: Reflections on the Development of Xi'an Museums
Xi'an is a city built on the monuments and sites of thousands of years. Since the Western Zhou Dynasty in the 11th century BC, 13 dynasties have established their capitals here, leaving a large amount of cultural heritage. The imprints of thousands of years of time and history are concentrated in the collections of large and small museums in Xi'an, s...
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Proceedings Article
Literature Review of China Compulsory Pilotage System
With the deepening of the global economic integration process, the strategic position of the compulsory pilotage system is becoming more and more important. The composition of China compulsory pilotage system includes six aspects: basic principles, participants, applicable conditions, management system, rules of behavior and legal responsibility. From the pe...
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Proceedings Article
Food and Drug Safety Protection and Crime Control
At present, the crime problems endangering food and drug safety are relatively prominent, and the masses have strong reactions. Crimes against food and drug safety infringe on the life and health of unspecified public, and destroy the social integrity system. With the use of the thinking and method of rule of law, this study solves the problems existing in t...
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Proceedings Article
Research on the Communication of Agricultural Product Brands by E-commerce Livestreaming
With the advent of the Internet + era, the e-commerce livestreaming industry has also ushered in a period of rapid development. In the face of the continuous transformation and upgrading of agricultural product consumption, how to make good use of the new form of e-commerce livestreaming to speed up the communication of agricultural product brands has become...
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Proceedings Article
Cultural Typology of Disparity and Job Performance The Moderate Role of Relative Position of Leader-Member Exchange
This study concentrates on an investigation on how the variable of relative position of the quality of Leader-member Exchange (LMXRP) moderates the relationship between cultural typology of disparity and job performance in the cross-cultural work settings. The author predicts that LMXRP will be related to the relationship between the extent of cultural dispa...
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Proceedings Article
Research on the Development Mode of Beihai All-for-One Tourism Products Based on RMP Analysis
Beihai is a small coastal town with extremely rich tourism resources. In recent years, the local government there has taken various measures to promote the development of Beihai all-for-one tourism. This paper adopts the RMP (resource, market, product) analysis method to conduct a comprehensive analysis of Beihai tourism resources, tourism market and tourism...
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Proceedings Article
The Influence of Recreational Fishery Organization Scales on Choice of Innovation Channels and Consequence for Performance The Moderating Role of Government
Innovation is the first power in the development of recreational fishery industry. The knowledge innovations including knowledge search are the important way in designing, mapping, building up the recreational fishery projects, and effectively managing them, resulting in achieving good performances. This paper investigates the relationship between the recrea...
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Proceedings Article
The Construction of University Safety and Security System in the Context of Normalized Epidemic Prevention and Control From the Perspective of Total Quality Management
At present, the positive momentum of COVID-19 prevention and control in China has been further consolidated, and the prevention and control work has shifted from an emergency situation to a normalized one. How to carry out the normalized epidemic prevention and control work is an important work of university safety and security and also an important topic fo...
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Proceedings Article
Research on Information Dissemination and Risk Prevention and Control Measures of Public Health Emergencies in the New Media Era
In recent years, public health emergencies have occurred frequently. Public health events have the characteristics of emergency, public attribute, diversity of causes and severity of harm. The arrival of the new media era has brought many challenges to the information dissemination of public health emergencies. Based on the risk analysis of information disse...
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Proceedings Article
Intervention Strategies of College Students With Academic Difficulties Based on Behavior Modification Technology
In recent years, the group of college students with academic difficulties has aroused widespread concern and vigilance in colleges and universities and society. In addition to academic difficulties, such students often have a large number of problem behaviors, such as Internet addiction, habitual truancy, and extremely irregular life. This study adheres to t...
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Proceedings Article
Research and Practice on Talent Training in Vocational Colleges Based on 1 Plus X Certificate System Taking the Specialty of Big Data and Accounting as an Example
The system of "academic certificate plus several vocational skill certificates" is a major measure to implement the national vocational education reform. By promoting the organic connection of "1" and "X", it is feasible to organically integrate the certificate training contents and requirements into the professional talent training program, optimize the cur...
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Proceedings Article
Research on the Employment Education System of Colleges and Universities From the Perspective of Supply Chain Management
Supply chain management is the key strategy of modern enterprise operation and management mode, which is to improve customer satisfaction and enhance the core competitiveness of enterprises as the main goal, through the optimization and integration of internal and external resources of enterprises, and then achieve the highest efficiency of the overall suppl...
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Proceedings Article
Promoting Higher Vocational Teaching Reform in the Era of Digital Economy Under 1 Plus X Certificate System Taking Accounting Specialty as an Example
Since the 13th five-year plan, China has paid more and more attention to the development of vocational education. 1 plus X certificate system is a major institutional innovation in the development history of vocational education in China. This institutional innovation also promotes the reform of vocational education to a new direction. Higher vocational coll...
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Proceedings Article
Psychological Analysis and Countermeasures of Public Opinion in Colleges and Universities Against the Background of COVID-19 Epidemic
Due to the severe and complex epidemic situation this year, colleges and universities have been in closed-off or relatively enclosed management. College students are active and like to discover the world, and the relatively enclosed management makes them very depressed. Then, students use different ways to vent their negative emotions. Finally, it has become...
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Proceedings Article
Reflection on College Students' Voluntary Service and Countermeasures Against the Background of "Internet Plus"
With the increasing awareness and influence of college students' voluntary service, positive changes have taken place in the content, carrier and concept of college students' voluntary service against the background of "Internet plus", but there are also problems such as the single mode of voluntary service and the imperfect volunteer talent training...
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Proceedings Article
Research on the Reform of Public Security Teaching and the Practice Path of Standardized Law Enforcement
Through the precise the new historical orientation and era coordinates of the "New Era", this paper strives to use empirical research methods to explore the study that when facing veriable problems like new international situation, principal contradiction in Chinese society, new needs of the people, new characteristics of illegal crimes, etc., how Chinese pu...
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Proceedings Article
Research on Innovation Management of Higher Vocational Education from the Perspective of Supply-side Reform
Supply-side reform is an important way to promote economic and social development. This paper analyzes the current situation of higher vocational education development, and solves the problems of talent supply and demand, talent quality, teaching and learning, innovation and inheritance from the aspects of stable employment, innovative teaching mode, and cul...
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Proceedings Article
The Changes of Constitutional Review in China
According to the report of the 19th National Congress of the Communist Party of China, it is required to "strengthen the implementation and supervision of the Constitution, and promote the constitutional review", and the concept of "constitutional review" is introduced for the first time. Worldwide, this system is an important arrangement in the constitution...
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Proceedings Article
Problems in the Crime of Molesting Children on the Internet
In China, the Internet popularizing rate of minors has exceeded 93.7%. Some people regard the Internet as the land beyond law, resulting in the evil claws to the minors on the Internet. In recent years, the scale, severity and complexity of pornographic activities and crimes related to minors on the Internet have been increasing, so the research on cybercrim...
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Proceedings Article
Legal Protection of Business Secrets From the Perspective of Human Resource Management
Along with the continuous improvement and upgrading of the market economy and the accelerated formation of the pattern of economic globalization, against the background of unprecedented changes in a century, "business secret" has become an invincible magic weapon for enterprises to develop continuously in fierce competition. With the deepening of enterprise ...
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Proceedings Article
The Protection Path of Intangible Cultural Heritage and Its Stakeholders After the Withdrawal of the Government
Objective: Taking Pan Embroidery as an example, on the basis of analyzing the demands of stakeholders in the formulation, implementation and output stages of the existing intangible cultural heritage dissemination and promotion system, this paper proposes to build a new type of intangible cultural heritage dissemination and promotion system to replace govern...
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Proceedings Article
Research on Digital Marketing Strategy of Small and Medium-sized Ice and Snow Tourism Enterprises in Changchun, China
With the rapid development of China's economy and the improvement of the quality of life, Chinese people's demands for tourism are on the rise, especially the successful hosting of the 2022 Beijing Winter Olympics, which makes ice and snow tourism and ice and snow sports highly sought after by Chinese people. From the implementation of the strategy o...
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Proceedings Article
Research on the Positioning Strategy of Rural Symbols From the Perspective of Cultural Tourism: Taking Xitang as an Example
Under the premise of rapid development of rural areas, monotony has been found the most serious problem in rural development. And cultural tourism, in some way, might be the one who can break the spell. This article discusses the references and types of current rural symbols, explores what the rural symbols are from a new perspective of cultural tourism, and...
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Proceedings Article
Legal Principles of Fans Community Groups in the Entertainment Industry
For a long time, the "fans circle" fans groups have been active online and offline. Due to the lack of restrictions and norms of laws and regulations, there are many problems such as abuses and attacks within the "fans circle" fans groups. The external "erosion" of the "fans circle" culture has also triggered a lot of "network melees". With the development o...
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Proceedings Article
Research on the Reform of PE Teaching Evaluation System in Colleges and Universities
With the development of Internet technology and the arrival of the era of big data, traditional evaluation methods of PE Teaching no longer adapt to the development of the times. The methods of college sports evaluation must be done with the help of the big data technology. The benefits and shortcomings of the big data technology in the evaluation system sho...
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